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Marketing

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INSIGHT - How to build a community to market your game Interviews & Opinion

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

INSIGHT - Top tips for making a kickass trailer Interviews & Opinion

INSIGHT - Top tips for making a kickass trailer

In her second regular column on PCGamesInsider.biz Failbetter's marketing chief Haley Uyrus shares her top tips for making a fantastic trailer for your game

INSIGHT - How to brand your game through words Interviews & Opinion

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing News

More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing

“We have had over 2 million unique visitors to this stream to watch, I don’t know what, nothing"

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel Interviews & Opinion

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel

CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years Profile

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years

"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"

Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33 Profile

Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33

Each week, the Inside Track showcases the best service and support companies operating in the games industry.

New Year New Job - Techland vet Michal Napora shares what he's learnt from going it alone Job News

New Year New Job - Techland vet Michal Napora shares what he's learnt from going it alone

Being your own boss, knowing when to switch off, the challenges of working from home and the differences of marketing triple-A and indie titles

Capcom is trying to use DOTA 2 to market Okami HD News

Capcom is trying to use DOTA 2 to market Okami HD

Okami joins the likes of Fallout, Final Fantasy, Total War and Bastion in promoting via Valve's MOBA

Blizzard throws shade at EA over Star Wars microtransaction woes News

Blizzard throws shade at EA over Star Wars microtransaction woes

Twitter posts and video ads poke fun at that company's recent PR problems

Development on Bossa’s Decksplash has ended News

Development on Bossa’s Decksplash has ended

Test to gauge demand for title fails to hit target, game has been cancelled

Former Chillingo Marketing Director opens new consultancy News

Former Chillingo Marketing Director opens new consultancy

HeyStephenHey to offer marketing services throughout a game's lifecycle

Bossa Studios hires Ansible PR founder Tracey McGarrigan as Chief Marketing Officer News

Bossa Studios hires Ansible PR founder Tracey McGarrigan as Chief Marketing Officer

Overseeing Worlds Adrift and other unannounced projects

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