Marketing
Interviews & Opinion
Aug 7th, 2018
INSIGHT - How to build a community ahead of launch (without crowdfunding)
News
May 31st, 2018
More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing
“We have had over 2 million unique visitors to this stream to watch, I don’t know what, nothing"
Interviews & Opinion
May 16th, 2018
Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel
Profile
May 4th, 2018
Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years
Profile
Feb 9th, 2018
Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33
Job News
Jan 8th, 2018
New Year New Job - Techland vet Michal Napora shares what he's learnt from going it alone
News
Dec 6th, 2017
Capcom is trying to use DOTA 2 to market Okami HD
Okami joins the likes of Fallout, Final Fantasy, Total War and Bastion in promoting via Valve's MOBA
News
Nov 15th, 2017
Blizzard throws shade at EA over Star Wars microtransaction woes
Twitter posts and video ads poke fun at that company's recent PR problems