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The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game
In her second regular column on PCGamesInsider.biz Failbetter's marketing chief Haley Uyrus shares her top tips for making a fantastic trailer for your game
In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone
“We have had over 2 million unique visitors to this stream to watch, I don’t know what, nothing"
CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release
"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"
Each week, the Inside Track showcases the best service and support companies operating in the games industry.
Being your own boss, knowing when to switch off, the challenges of working from home and the differences of marketing triple-A and indie titles
Okami joins the likes of Fallout, Final Fantasy, Total War and Bastion in promoting via Valve's MOBA
Twitter posts and video ads poke fun at that company's recent PR problems
Test to gauge demand for title fails to hit target, game has been cancelled
HeyStephenHey to offer marketing services throughout a game's lifecycle
Overseeing Worlds Adrift and other unannounced projects