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The Playbook - Top marketing tips from Failbetter's Haley Uyrus Feature Apr 16th, 2019

The Playbook - Top marketing tips from Failbetter's Haley Uyrus

Everything you need to know about spreading the word about your game

INSIGHT: Here is all the art your marketing people are going to need to promote your game Interviews & Opinion Mar 28th, 2019

INSIGHT: Here is all the art your marketing people are going to need to promote your game

Haley Uyrus' column continues, this time looking at what developers need to know about creating key art

The PC Pulse: What were the biggest news stories of 2018? The PC Pulse Dec 14th, 2018

The PC Pulse: What were the biggest news stories of 2018?

As 2018 draws to a close, we decided to turn to our incredibly smart panel of PC games industry experts to see what the biggest trends and stories of the year were.

OPINION: No-one wins in the Black Friday race to the bottom Interviews & Opinion Nov 23rd, 2018

OPINION: No-one wins in the Black Friday race to the bottom

Why the sales event is having a destructive impact

INSIGHT: Western gamers aren't going to be as much of a focus for triple-A publishers moving forwards Interviews & Opinion Nov 6th, 2018

INSIGHT: Western gamers aren't going to be as much of a focus for triple-A publishers moving forwards

More projects built with a Chinese audience in mind are going to be coming in the future

Meet PCGamesInsider.biz's PC Pulse industry panel The PC Pulse Nov 5th, 2018

Meet PCGamesInsider.biz's PC Pulse industry panel

Check out our line-up of experts who will be sharing their insight moving forwards

INSIGHT - How to invigorate your Discord Interviews & Opinion Oct 24th, 2018

INSIGHT - How to invigorate your Discord

So you've gotten started with Discord, but Failbetter Games marketing boss Haley Uyrus' sixth insight piece for PCGamesInsider is all about making the most of your comms app community.

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app Interviews & Opinion Sep 11th, 2018

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app

Failbetter's marketing boss Haley Uyrus is back and this time is telling us everything you need to know about using comms app Discord to promote your game

INSIGHT - How to build a community to market your game Interviews & Opinion Jul 31st, 2018

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

INSIGHT - Why game jams are so important Interviews & Opinion Jul 10th, 2018

INSIGHT - Why game jams are so important

The GM of the GameMaker Studios firm has spoken to some of the biggest names in the sector to share their insight

INSIGHT - How to brand your game through words Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

Insight: Why developers are turning to Cthulhu as the subject of their games Interviews & Opinion Mar 2nd, 2018

Insight: Why developers are turning to Cthulhu as the subject of their games

And as their inevitable lord and saviour when he awakens from his slumber in R'lyeh

The average 'good' indie game makes just $25,000 in its first year on sale, says Grey Alien's Birkett Interviews & Opinion Feb 6th, 2018

The average 'good' indie game makes just $25,000 in its first year on sale, says Grey Alien's Birkett

Birkett shares his research about how indie games perform in the first week and first year

What are the biggest mistakes you can make in a pitch? Communications guru Jon Torrens tells all Interviews & Opinion Jan 10th, 2018

What are the biggest mistakes you can make in a pitch? Communications guru Jon Torrens tells all

Ahead of PC Connects London on January 22nd and 23rd, we have been speaking to some of the wonderful speakers who are going to be sharing their insight at the show

What makes a good game development showreel? Interviews & Opinion Nov 24th, 2017

What makes a good game development showreel?

Pete Leonard, outsource manager at VFX firm RealTimeUK shares his tips for what makes a good developer showreel.

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