ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

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Inside Track: Why short-form video company Medal is getting into the data game Feature Feb 21st, 2020

Inside Track: Why short-form video company Medal is getting into the data game

"We have an incentive to help make the content creators who use Medal more effective at growing their audiences"

Inside Track - Why Zeuz thinks it can make multiplayer games development easier Feature Oct 3rd, 2019

Inside Track - Why Zeuz thinks it can make multiplayer games development easier

CEO and co-founder Markus Schneider tells us more

Inside Track - LocalizeDirect’s Chris Detyna on games-as-a-service's effect on localisation Interviews & Opinion Sep 23rd, 2019

Inside Track - LocalizeDirect’s Chris Detyna on games-as-a-service's effect on localisation

“We have offices and representatives in eight countries with our HQ in Sweden”

Inside Track - PR and marketing agency KA Games has rebranded as Neonhive Feature Sep 18th, 2019

Inside Track - PR and marketing agency KA Games has rebranded as Neonhive

"The last year for us has been a blast"

Inside Track: Indigo Pearl’s Caroline Miller on the changing face of PR News Sep 16th, 2019

Inside Track: Indigo Pearl’s Caroline Miller on the changing face of PR

“Discovery remains tricky with so many games and such a large hungry media so getting attention in a crowded marketplace calls for creative solutions”

Inside Track: Localisation specialist LocalizeDirect is expanding its vocabulary Profile May 17th, 2019

Inside Track: Localisation specialist LocalizeDirect is expanding its vocabulary

Business development director Michael Souto dives into how the latest trends are affecting the localisation space

Inside Track: Making moves with 3D animation tech firm Ikinema Feature Mar 1st, 2019

Inside Track: Making moves with 3D animation tech firm Ikinema

Technical director Ahmed Elhasairi dives deep into its procedural animation technology and how to monetise your moves

Inside Track: Meet merchandise specialist The Koyo Store Feature Feb 1st, 2019

Inside Track: Meet merchandise specialist The Koyo Store

The Lancashire gear company's CEO Lee Townsend talks esports, partnerships, and bringing in-game achievements into the real world

Inside Track - Niko Partners’ Lisa Hanson tells us about the marketing intelligence provider’s successful year Profile Oct 23rd, 2018

Inside Track - Niko Partners’ Lisa Hanson tells us about the marketing intelligence provider’s successful year

“Right now we think esports is blazing hot and will be the primary driver for success in games in the near-term”

INSIDE TRACK - Meet independent consultant Christian Fonnesbech Interviews & Opinion Oct 9th, 2018

INSIDE TRACK - Meet independent consultant Christian Fonnesbech

"My main focus is story and franchise development: I love developing IPs and brands into lasting properties"

Inside Track - Andi Ewington on collaborating to create narrative content with The Same But Different Profile May 24th, 2018

Inside Track - Andi Ewington on collaborating to create narrative content with The Same But Different

“We believe that everything has a story to tell, a reason to exist, a part to play and a journey to make”

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years Profile May 4th, 2018

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years

"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"

Inside Track - Frazer Nash Communications is the Wargaming PR vet's new venture Profile Mar 16th, 2018

Inside Track - Frazer Nash Communications is the Wargaming PR vet's new venture

Best known for heading up Wargaming's PR efforts in the UK, Frazer Nash departed the World of Tanks maker earlier this year to set up his own communications agency. We caught up with the man himself to find out more.

Inside Track - Introducing Sega and nDreams vet Dan Sheridan's new venture SheriMedia Profile Mar 5th, 2018

Inside Track - Introducing Sega and nDreams vet Dan Sheridan's new venture SheriMedia

"I founded SheriMedia to provide the industry with an agency-like service for community management, social media and influencer marketing"

Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33 Profile Feb 9th, 2018

Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33

Each week, the Inside Track showcases the best service and support companies operating in the games industry.

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