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Inside Track - Why versatility is the name of the game for Mediatonic Interviews & Opinion

Inside Track - Why versatility is the name of the game for Mediatonic

Creative director Jeff Tanton tells us more

Inside Track: Why short-form video company Medal is getting into the data game Feature

Inside Track: Why short-form video company Medal is getting into the data game

"We have an incentive to help make the content creators who use Medal more effective at growing their audiences"

Inside Track - Why Zeuz thinks it can make multiplayer games development easier Feature

Inside Track - Why Zeuz thinks it can make multiplayer games development easier

CEO and co-founder Markus Schneider tells us more

Inside Track - LocalizeDirect’s Chris Detyna on games-as-a-service's effect on localisation Interviews & Opinion

Inside Track - LocalizeDirect’s Chris Detyna on games-as-a-service's effect on localisation

“We have offices and representatives in eight countries with our HQ in Sweden”

Inside Track - PR and marketing agency KA Games has rebranded as Neonhive Feature

Inside Track - PR and marketing agency KA Games has rebranded as Neonhive

"The last year for us has been a blast"

Inside Track: Indigo Pearl’s Caroline Miller on the changing face of PR News

Inside Track: Indigo Pearl’s Caroline Miller on the changing face of PR

“Discovery remains tricky with so many games and such a large hungry media so getting attention in a crowded marketplace calls for creative solutions”

Inside Track: Localisation specialist LocalizeDirect is expanding its vocabulary Profile

Inside Track: Localisation specialist LocalizeDirect is expanding its vocabulary

Business development director Michael Souto dives into how the latest trends are affecting the localisation space

Inside Track: Making moves with 3D animation tech firm Ikinema Feature

Inside Track: Making moves with 3D animation tech firm Ikinema

Technical director Ahmed Elhasairi dives deep into its procedural animation technology and how to monetise your moves

Inside Track: Meet merchandise specialist The Koyo Store Feature

Inside Track: Meet merchandise specialist The Koyo Store

The Lancashire gear company's CEO Lee Townsend talks esports, partnerships, and bringing in-game achievements into the real world

Inside Track - Niko Partners’ Lisa Hanson tells us about the marketing intelligence provider’s successful year Profile

Inside Track - Niko Partners’ Lisa Hanson tells us about the marketing intelligence provider’s successful year

“Right now we think esports is blazing hot and will be the primary driver for success in games in the near-term”

INSIDE TRACK - Meet independent consultant Christian Fonnesbech Interviews & Opinion

INSIDE TRACK - Meet independent consultant Christian Fonnesbech

"My main focus is story and franchise development: I love developing IPs and brands into lasting properties"

Inside Track - Andi Ewington on collaborating to create narrative content with The Same But Different Profile

Inside Track - Andi Ewington on collaborating to create narrative content with The Same But Different

“We believe that everything has a story to tell, a reason to exist, a part to play and a journey to make”

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years Profile

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years

"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"

Inside Track - Frazer Nash Communications is the Wargaming PR vet's new venture Profile

Inside Track - Frazer Nash Communications is the Wargaming PR vet's new venture

Best known for heading up Wargaming's PR efforts in the UK, Frazer Nash departed the World of Tanks maker earlier this year to set up his own communications agency. We caught up with the man himself to find out more.

Inside Track - Introducing Sega and nDreams vet Dan Sheridan's new venture SheriMedia Profile

Inside Track - Introducing Sega and nDreams vet Dan Sheridan's new venture SheriMedia

"I founded SheriMedia to provide the industry with an agency-like service for community management, social media and influencer marketing"

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