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Partnership

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EA signs publishing and development deal with Koei Tecmo News Sep 15th, 2022

EA signs publishing and development deal with Koei Tecmo

First time the firm's Original label has teamed up with a triple-A firm

Private Division signs Lord of the Rings publishing agreement with Weta Workshop News Aug 16th, 2022

Private Division signs Lord of the Rings publishing agreement with Weta Workshop

“It’s a privilege to create a new game set in Middle-earth, especially one that’s so different from what fans have played previously"

Unity lands three-year US government contract News Aug 11th, 2022

Unity lands three-year US government contract

This is the company's "digital twin solutions" deal to date

Here's why GTA Online doesn't do more real-life brand collabs News May 18th, 2022

Here's why GTA Online doesn't do more real-life brand collabs

"The world of GTA is a fictional world, so to bring real-life brands in, they really have to be iconic and they have to fit within that world"

LEGO delays Overwatch 2 set launch following Activision Blizzard allegations News Jan 12th, 2022

LEGO delays Overwatch 2 set launch following Activision Blizzard allegations

Firm reviewing its relationship with the COD giant

Sega and Microsoft partnering on cloud games development News Nov 3rd, 2021

Sega and Microsoft partnering on cloud games development

Likely similar to the deal that the Big M signed with Sony back in 2019

EA extends FIFPRO contract for FIFA franchise News Oct 13th, 2021

EA extends FIFPRO contract for FIFA franchise

Two organisations share a "long term commitment," apparently

Ikea teaming up with Asus for games-focused furniture News Sep 17th, 2021

Ikea teaming up with Asus for games-focused furniture

Six products launching in October 2021

Xbox lands England Football Teams sponsorship News Sep 1st, 2021

Xbox lands England Football Teams sponsorship

Firm rolls out 'When Everyone Plays, We All Win' campaign to make sport more inclusive

Bloober and Konami team up for what's probably Silent Hill News Jun 30th, 2021

Bloober and Konami team up for what's probably Silent Hill

Officially the duo is collaborating on "development of contents" as well as exchanging "know-how"

Microsoft lands $21.9bn HoloLens contract with US military News Apr 1st, 2021

Microsoft lands $21.9bn HoloLens contract with US military

Firm will produce over 120,000 headsets for the country's army

Riot ends partnership with Saudi Arabia's Neom News Jul 30th, 2020

Riot ends partnership with Saudi Arabia's Neom

Comes a few days after the deal was signed

EA renews partnership with NFL News May 29th, 2020

EA renews partnership with NFL

A multi-year agreement

Sony's relationship with Microsoft is "deepening" News May 20th, 2020

Sony's relationship with Microsoft is "deepening"

Follows PlayStation firm signing deal to use Xbox maker's Azure cloud tech last year

Newzoo partners with Reddit for games engagment data News Apr 30th, 2020

Newzoo partners with Reddit for games engagment data

"Gaming communities on Reddit are incredibly engaged"

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