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Here's why GTA Online doesn't do more real-life brand collabs News

Here's why GTA Online doesn't do more real-life brand collabs

"The world of GTA is a fictional world, so to bring real-life brands in, they really have to be iconic and they have to fit within that world"

LEGO delays Overwatch 2 set launch following Activision Blizzard allegations News

LEGO delays Overwatch 2 set launch following Activision Blizzard allegations

Firm reviewing its relationship with the COD giant

Sega and Microsoft partnering on cloud games development News

Sega and Microsoft partnering on cloud games development

Likely similar to the deal that the Big M signed with Sony back in 2019

EA extends FIFPRO contract for FIFA franchise News

EA extends FIFPRO contract for FIFA franchise

Two organisations share a "long term commitment," apparently

Ikea teaming up with Asus for games-focused furniture News

Ikea teaming up with Asus for games-focused furniture

Six products launching in October 2021

Xbox lands England Football Teams sponsorship News

Xbox lands England Football Teams sponsorship

Firm rolls out 'When Everyone Plays, We All Win' campaign to make sport more inclusive

Bloober and Konami team up for what's probably Silent Hill News

Bloober and Konami team up for what's probably Silent Hill

Officially the duo is collaborating on "development of contents" as well as exchanging "know-how"

Microsoft lands $21.9bn HoloLens contract with US military News

Microsoft lands $21.9bn HoloLens contract with US military

Firm will produce over 120,000 headsets for the country's army

Riot ends partnership with Saudi Arabia's Neom News

Riot ends partnership with Saudi Arabia's Neom

Comes a few days after the deal was signed

EA renews partnership with NFL News

EA renews partnership with NFL

A multi-year agreement

Sony's relationship with Microsoft is "deepening" News

Sony's relationship with Microsoft is "deepening"

Follows PlayStation firm signing deal to use Xbox maker's Azure cloud tech last year

Newzoo partners with Reddit for games engagment data News

Newzoo partners with Reddit for games engagment data

"Gaming communities on Reddit are incredibly engaged"

My.Games teams up with Polish developer The Farm 51 News

My.Games teams up with Polish developer The Farm 51

"Our collaboration with My.Games ensures that we can take a truly global approach to publishing World War 3"

SK Gaming continues its partnership with EPOS News

SK Gaming continues its partnership with EPOS

Co-branded headset on the way

Google teams up with BT in Europe for Google Stadia News

Google teams up with BT in Europe for Google Stadia

"We are able to make the best gaming content even more accessible, and to continue to change the way people access, play and enjoy their favourite games"

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