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Report: Facebook planning metaverse rebrand
Ubisoft's first-party games now branded "Originals"
EA is changing Washington branding in Madden NFL 21
Follows team's decision to remove its old racist name and logo
Why HP Omen isn't concerned about Google Stadia just yet
Consumer personal systems lead for EMEA Ricardo Silva talks where the hardware firm is growing, gaining credibility in esports and why it decided to rebrand
#PCGICYMI - The biggest stories and hottest features of the week - Steam changes, Wolfenstein, Denuvo, HP Omen and much more!
At the start of each week, we collect the biggest stories and the hottest features of the last seven days
Gamescom 2019 - HP Omen has softened up its branding to make games more welcoming
"The word I use to describe it is British-English - we don't use it in the US - but it captures it really well, is cheeky"
INSIGHT - How to brand your game through words
In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone