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Consumer personal systems lead for EMEA Ricardo Silva talks where the hardware firm is growing, gaining credibility in esports and why it decided to rebrand
At the start of each week, we collect the biggest stories and the hottest features of the last seven days
"The word I use to describe it is British-English - we don't use it in the US - but it captures it really well, is cheeky"
In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone
"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"
Quote:<i>"it was revealed that America's Federal Trade Commission had received 129 complaints about…
"Ease of reproduction"? "Stop piracy"?!? This sounds like that guy has no idea what he's talking…
Her joy and enthusiasm when presenting at E3 were infectious and a lovely reminder of what gaming…
Yeah, very true…
The private investment of 46M$ is dedicated to SQ42 marketing at time of release, not for game…