Interviews & Opinion Oct 21st, 2025

“Our job is to be the studio’s advocate”: Eden Chen on why marketing is the biggest challenge in PC games

Following a successful Gamescom, the Pragma and FirstLook CEO explains why player engagement is the big challenge for studios

• events
• discoverability
• community management

Interviews & Opinion Apr 17th, 2025

Rokky interview: tapping global PC markets

CEO Vadim Andreev on alternatives to the big stores, entering China, and beating the grey market

• China
• Steam
• discoverability
• keys
• grey market
• key resellers
• distribution

News Apr 22nd, 2021

New discoverability options come to Steam

Another of Valve's experiments has graduated from Steam Labs into the main version of the PC platform

• Steam
• discoverability

News Dec 10th, 2020

Steam's latest Labs experiment focuses again on discoverability

Valve introduces some new menus and features to help users find games

• Steam
• discoverability
• steam labs

News Feb 26th, 2020

Steam Labs search experiment makes its way to release

First major update to come from this initiative

• discoverability
• search
• steam labs

News Jul 12th, 2019

Valve is letting its users see experimental storefront features with new Steam Labs

Most of the proposed additions are centred on discoverability

• Steam
• discoverability
• experimental features

Feature Apr 16th, 2019

The Playbook - Top marketing tips from Failbetter's Haley Uyrus

Everything you need to know about spreading the word about your game

• Marketing
• discoverability
• insight

Feature Dec 4th, 2018

Does Valve care about indies on Steam anymore?

The PC giant is taking a smaller percentage of sales on more successful games while traffic to smaller projects falls

• Steam
• discoverability
• indies
• revenue share

Interviews & Opinion Jul 31st, 2018

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

• Marketing
• Community
• discoverability
• insight

Interviews & Opinion Jul 18th, 2018

INSIGHT - Top tips for making a kickass trailer

In her second regular column on PCGamesInsider.biz Failbetter's marketing chief Haley Uyrus shares her top tips for making a fantastic trailer for your game

• Marketing
• discoverability
• trailers
• column

Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

• Marketing
• discoverability
• insight
• branding

News Aug 8th, 2017

Dropleaf games subscription service wants to help indies with discoverability

44 titles on the platform already

• dropleaf
• indie games
• discoverability