ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

Marketing

Article Types

Keywords' latest purchase is creative agency Maverick Media News Aug 28th, 2020

Keywords' latest purchase is creative agency Maverick Media

"Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry"

Keywords expands translation, marketing and audio businesses with trio of acquisitions News Dec 17th, 2019

Keywords expands translation, marketing and audio businesses with trio of acquisitions

"We are delighted to have made three high calibre acquisitions"

Untitled Goose Game developer says it doesn't really think about social media News Oct 9th, 2019

Untitled Goose Game developer says it doesn't really think about social media

Programmer Nico Disseldorp says the team was surprised by the massive reaction the game's first trailer received

Discord makes layoffs in its marketing team Job News Oct 4th, 2019

Discord makes layoffs in its marketing team

"We made an active shift in the talent needs of our marketing department to better serve our growing business and future ambitions"

Paradox pushes profits back as it focuses on “record high” investments News May 16th, 2019

Paradox pushes profits back as it focuses on “record high” investments

Swedish strategists focus on expansion, investments, and vampiric marketing drives

Weedcraft Inc is "the hardest game" Devolver has ever tried to market News Apr 18th, 2019

Weedcraft Inc is "the hardest game" Devolver has ever tried to market

“This isn’t a pro-legalisation game. This is a tycoon game. You don’t do drugs in the game!”

The Playbook - Top marketing tips from Failbetter's Haley Uyrus Feature Apr 16th, 2019

The Playbook - Top marketing tips from Failbetter's Haley Uyrus

Everything you need to know about spreading the word about your game

INSIGHT: Here is all the art your marketing people are going to need to promote your game Interviews & Opinion Mar 28th, 2019

INSIGHT: Here is all the art your marketing people are going to need to promote your game

Haley Uyrus' column continues, this time looking at what developers need to know about creating key art

No Jokes Allowed: Microsoft forbids April Fools Day pranks News Mar 28th, 2019

No Jokes Allowed: Microsoft forbids April Fools Day pranks

“I believe we have more to lose than gain by attempting to be funny on this one day”

Updated: THQ Nordic PR and marketing director Brock apologises for controversial 8chan AMA News Feb 26th, 2019

Updated: THQ Nordic PR and marketing director Brock apologises for controversial 8chan AMA

"I do not condone child pornography, white supremacy, or racism in any shape or form. I am terribly sorry for the short-sightedness of my (!) decision, and promise to be far more vigorous in my assessment of these activities in the future"

INSIGHT: How effective were Failbetter's trailers for Sunless Skies? Interviews & Opinion Feb 25th, 2019

INSIGHT: How effective were Failbetter's trailers for Sunless Skies?

Haley Uyrus - now working at Mediatonic as marketing and communications manager - tells us about the trailers for Failbetter's latest release

Gris launch trailer gets Facebook too hot under the collar for approval News Jan 8th, 2019

Gris launch trailer gets Facebook too hot under the collar for approval

Devolver claim the platformer’s launch trailer was rejected for “sexually suggestive” content

Marketing firm Sunny Side Up acquired by Keywords Studios News Dec 21st, 2018

Marketing firm Sunny Side Up acquired by Keywords Studios

Clients for Quebec City outfit include Ubisoft, EA and Eidos

Telltale vet Iggo is Sumo Digital's new marketing director Job News Nov 29th, 2018

Telltale vet Iggo is Sumo Digital's new marketing director

“I’m thrilled to return to the UK games industry and to Sheffield to help lead Sumo’s ambitious plans"

Tencent cuts games marketing budget as China’s freeze on the industry continues News Nov 12th, 2018

Tencent cuts games marketing budget as China’s freeze on the industry continues

Publisher plays conservatively as the block on new game approvals continues

1 2 3 4