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INSIGHT: Here is all the art your marketing people are going to need to promote your game Interviews & Opinion

INSIGHT: Here is all the art your marketing people are going to need to promote your game

Haley Uyrus' column continues, this time looking at what developers need to know about creating key art

No Jokes Allowed: Microsoft forbids April Fools Day pranks News

No Jokes Allowed: Microsoft forbids April Fools Day pranks

“I believe we have more to lose than gain by attempting to be funny on this one day”

Updated: THQ Nordic PR and marketing director Brock apologises for controversial 8chan AMA News

Updated: THQ Nordic PR and marketing director Brock apologises for controversial 8chan AMA

"I do not condone child pornography, white supremacy, or racism in any shape or form. I am terribly sorry for the short-sightedness of my (!) decision, and promise to be far more vigorous in my assessment of these activities in the future"

INSIGHT: How effective were Failbetter's trailers for Sunless Skies? Interviews & Opinion

INSIGHT: How effective were Failbetter's trailers for Sunless Skies?

Haley Uyrus - now working at Mediatonic as marketing and communications manager - tells us about the trailers for Failbetter's latest release

Gris launch trailer gets Facebook too hot under the collar for approval News

Gris launch trailer gets Facebook too hot under the collar for approval

Devolver claim the platformer’s launch trailer was rejected for “sexually suggestive” content

Marketing firm Sunny Side Up acquired by Keywords Studios News

Marketing firm Sunny Side Up acquired by Keywords Studios

Clients for Quebec City outfit include Ubisoft, EA and Eidos

Telltale vet Iggo is Sumo Digital's new marketing director Job News

Telltale vet Iggo is Sumo Digital's new marketing director

“I’m thrilled to return to the UK games industry and to Sheffield to help lead Sumo’s ambitious plans"

Tencent cuts games marketing budget as China’s freeze on the industry continues News

Tencent cuts games marketing budget as China’s freeze on the industry continues

Publisher plays conservatively as the block on new game approvals continues

INSIGHT - How to invigorate your Discord Interviews & Opinion

INSIGHT - How to invigorate your Discord

So you've gotten started with Discord, but Failbetter Games marketing boss Haley Uyrus' sixth insight piece for PCGamesInsider is all about making the most of your comms app community.

How Fluid Design made Fractured Space's marketing creative Interviews & Opinion

How Fluid Design made Fractured Space's marketing creative

Comms manager Nick Brandum takes us behind the scenes

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app Interviews & Opinion

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app

Failbetter's marketing boss Haley Uyrus is back and this time is telling us everything you need to know about using comms app Discord to promote your game

INSIGHT - How you should engage streamers to promote your game Interviews & Opinion

INSIGHT - How you should engage streamers to promote your game

In her fourth insight piece for PCGamesInsider.biz, Failbetter marketing boss Haley Uyrus discusses how to engage with streamers to promote your game

INSIGHT - How to build a community ahead of launch (without crowdfunding) Interviews & Opinion

INSIGHT - How to build a community ahead of launch (without crowdfunding)

In her third regular column for PCGamesInsider.biz, Failbetter marketing chief Haley Ulyrus talks about how to build a community around your game ahead of launch

Why developers are using Discord to market their games Interviews & Opinion

Why developers are using Discord to market their games

No More Robots and Slingshot Cartel tell us why they have turned to the games communication app to build a community

INSIGHT - Why it's so important to nail video game key art Interviews & Opinion

INSIGHT - Why it's so important to nail video game key art

Marketing veteran and EA alum Stephen Hey tells us why key art is so important and takes us behind the scenes on this important marketing tool for Playniac's Insane Robots

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