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Telltale vet Iggo is Sumo Digital's new marketing director Job News Nov 29th, 2018

Telltale vet Iggo is Sumo Digital's new marketing director

“I’m thrilled to return to the UK games industry and to Sheffield to help lead Sumo’s ambitious plans"

Tencent cuts games marketing budget as China’s freeze on the industry continues News Nov 12th, 2018

Tencent cuts games marketing budget as China’s freeze on the industry continues

Publisher plays conservatively as the block on new game approvals continues

INSIGHT - How to invigorate your Discord Interviews & Opinion Oct 24th, 2018

INSIGHT - How to invigorate your Discord

So you've gotten started with Discord, but Failbetter Games marketing boss Haley Uyrus' sixth insight piece for PCGamesInsider is all about making the most of your comms app community.

How Fluid Design made Fractured Space's marketing creative Interviews & Opinion Oct 3rd, 2018

How Fluid Design made Fractured Space's marketing creative

Comms manager Nick Brandum takes us behind the scenes

The Playbook - Top marketing tips from Failbetter's Haley Uyrus Feature Sep 18th, 2018

The Playbook - Top marketing tips from Failbetter's Haley Uyrus

Everything you need to know about spreading the word about your game

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app Interviews & Opinion Sep 11th, 2018

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app

Failbetter's marketing boss Haley Uyrus is back and this time is telling us everything you need to know about using comms app Discord to promote your game

INSIGHT - How you should engage streamers to promote your game Interviews & Opinion Sep 4th, 2018

INSIGHT - How you should engage streamers to promote your game

In her fourth insight piece for PCGamesInsider.biz, Failbetter marketing boss Haley Uyrus discusses how to engage with streamers to promote your game

INSIGHT - How to build a community ahead of launch (without crowdfunding) Interviews & Opinion Aug 7th, 2018

INSIGHT - How to build a community ahead of launch (without crowdfunding)

In her third regular column for PCGamesInsider.biz, Failbetter marketing chief Haley Ulyrus talks about how to build a community around your game ahead of launch

Why developers are using Discord to market their games Interviews & Opinion Aug 6th, 2018

Why developers are using Discord to market their games

No More Robots and Slingshot Cartel tell us why they have turned to the games communication app to build a community

INSIGHT - Why it's so important to nail video game key art Interviews & Opinion Aug 1st, 2018

INSIGHT - Why it's so important to nail video game key art

Marketing veteran and EA alum Stephen Hey tells us why key art is so important and takes us behind the scenes on this important marketing tool for Playniac's Insane Robots

INSIGHT - How to build a community to market your game Interviews & Opinion Jul 31st, 2018

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

INSIGHT - Top tips for making a kickass trailer Interviews & Opinion Jul 18th, 2018

INSIGHT - Top tips for making a kickass trailer

In her second regular column on PCGamesInsider.biz Failbetter's marketing chief Haley Uyrus shares her top tips for making a fantastic trailer for your game

INSIGHT - How to brand your game through words Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing News May 31st, 2018

More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing

“We have had over 2 million unique visitors to this stream to watch, I don’t know what, nothing"

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel Interviews & Opinion May 16th, 2018

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel

CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release

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