ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

Marketing

Article Types

INSIGHT - How to brand your game through words Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing News May 31st, 2018

More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing

“We have had over 2 million unique visitors to this stream to watch, I don’t know what, nothing"

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel Interviews & Opinion May 16th, 2018

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel

CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years Profile May 4th, 2018

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years

"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"

Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33 Profile Feb 9th, 2018

Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33

Each week, the Inside Track showcases the best service and support companies operating in the games industry.

New Year New Job - Techland vet Michal Napora shares what he's learnt from going it alone Job News Jan 8th, 2018

New Year New Job - Techland vet Michal Napora shares what he's learnt from going it alone

Being your own boss, knowing when to switch off, the challenges of working from home and the differences of marketing triple-A and indie titles

Capcom is trying to use DOTA 2 to market Okami HD News Dec 6th, 2017

Capcom is trying to use DOTA 2 to market Okami HD

Okami joins the likes of Fallout, Final Fantasy, Total War and Bastion in promoting via Valve's MOBA

Blizzard throws shade at EA over Star Wars microtransaction woes News Nov 15th, 2017

Blizzard throws shade at EA over Star Wars microtransaction woes

Twitter posts and video ads poke fun at that company's recent PR problems

Development on Bossa’s Decksplash has ended News Nov 10th, 2017

Development on Bossa’s Decksplash has ended

Test to gauge demand for title fails to hit target, game has been cancelled

Former Chillingo Marketing Director opens new consultancy News Jun 8th, 2017

Former Chillingo Marketing Director opens new consultancy

HeyStephenHey to offer marketing services throughout a game's lifecycle

Bossa Studios hires Ansible PR founder Tracey McGarrigan as Chief Marketing Officer News May 9th, 2017

Bossa Studios hires Ansible PR founder Tracey McGarrigan as Chief Marketing Officer

Overseeing Worlds Adrift and other unannounced projects

1
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.