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INSIGHT - How to build a community ahead of launch (without crowdfunding) Interviews & Opinion Aug 7th, 2018

INSIGHT - How to build a community ahead of launch (without crowdfunding)

In her third regular column for PCGamesInsider.biz, Failbetter marketing chief Haley Ulyrus talks about how to build a community around your game ahead of launch

Why developers are using Discord to market their games Interviews & Opinion Aug 6th, 2018

Why developers are using Discord to market their games

No More Robots and Slingshot Cartel tell us why they have turned to the games communication app to build a community

INSIGHT - Why it's so important to nail video game key art Interviews & Opinion Aug 1st, 2018

INSIGHT - Why it's so important to nail video game key art

Marketing veteran and EA alum Stephen Hey tells us why key art is so important and takes us behind the scenes on this important marketing tool for Playniac's Insane Robots

INSIGHT - How to build a community to market your game Interviews & Opinion Jul 31st, 2018

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

INSIGHT - Top tips for making a kickass trailer Interviews & Opinion Jul 18th, 2018

INSIGHT - Top tips for making a kickass trailer

In her second regular column on PCGamesInsider.biz Failbetter's marketing chief Haley Uyrus shares her top tips for making a fantastic trailer for your game

INSIGHT - How to brand your game through words Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing News May 31st, 2018

More than two million people tuned in to watch Bethesda's Fallout livestream, mostly saw nothing

“We have had over 2 million unique visitors to this stream to watch, I don’t know what, nothing"

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel Interviews & Opinion May 16th, 2018

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel

CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years Profile May 4th, 2018

Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years

"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"

Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33 Profile Feb 9th, 2018

Inside Track - Techland vet Michael Napora tells us about his indie games marketing agency 32 33

Each week, the Inside Track showcases the best service and support companies operating in the games industry.

New Year New Job - Techland vet Michal Napora shares what he's learnt from going it alone Job News Jan 8th, 2018

New Year New Job - Techland vet Michal Napora shares what he's learnt from going it alone

Being your own boss, knowing when to switch off, the challenges of working from home and the differences of marketing triple-A and indie titles

Capcom is trying to use DOTA 2 to market Okami HD News Dec 6th, 2017

Capcom is trying to use DOTA 2 to market Okami HD

Okami joins the likes of Fallout, Final Fantasy, Total War and Bastion in promoting via Valve's MOBA

Blizzard throws shade at EA over Star Wars microtransaction woes News Nov 15th, 2017

Blizzard throws shade at EA over Star Wars microtransaction woes

Twitter posts and video ads poke fun at that company's recent PR problems

Development on Bossa’s Decksplash has ended News Nov 10th, 2017

Development on Bossa’s Decksplash has ended

Test to gauge demand for title fails to hit target, game has been cancelled

Former Chillingo Marketing Director opens new consultancy News Jun 8th, 2017

Former Chillingo Marketing Director opens new consultancy

HeyStephenHey to offer marketing services throughout a game's lifecycle

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