ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

Marketing

Article Types

Koch Media rebrands as Plaion News Aug 5th, 2022

Koch Media rebrands as Plaion

"We're opening this new chapter, they're part of this, we're a modern, growing, ambitious, global company, and it's energising people internally"

Dontnod rebrands to Don't Nod News Jun 6th, 2022

Dontnod rebrands to Don't Nod

"We have led the way in our industry by creating and publishing meaningful entertainment which empowers our players to inspire change"

Koch Media snaps up marketing agency Splatter Connect News Oct 21st, 2021

Koch Media snaps up marketing agency Splatter Connect

No figure placed on the deal

Cloud Imperium receives warning over Star Citizen "concept ships" marketing News Sep 9th, 2021

Cloud Imperium receives warning over Star Citizen "concept ships" marketing

UK's Advertising Standards Authority tells studio to change how it talks about content that might never be made

Valve adds UTM analytics to Steamworks News Apr 8th, 2021

Valve adds UTM analytics to Steamworks

The company says this will help developers see how effective marketing is

Report: CD Projekt more focused on Cyberpunk 2077 marketing than development News Jan 18th, 2021

Report: CD Projekt more focused on Cyberpunk 2077 marketing than development

New Bloomberg investigation paints the game's development as chaotic as all hell

Huge marketing spend partly to blame for Marvel's Avengers not meeting Square Enix expectations News Nov 26th, 2020

Huge marketing spend partly to blame for Marvel's Avengers not meeting Square Enix expectations

Japanese publishing giant's president Matsuda says that it went big to push the title ahead of release

Keywords is buying LA-based marketing firm Gnet News Nov 25th, 2020

Keywords is buying LA-based marketing firm Gnet

No figure placed on the deal as of yet

Sony accidentally announces Demon's Souls remake for PC News Sep 17th, 2020

Sony accidentally announces Demon's Souls remake for PC

And says that the title isn't going be launching on this platform

Keywords' latest purchase is creative agency Maverick Media News Aug 28th, 2020

Keywords' latest purchase is creative agency Maverick Media

"Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry"

Keywords expands translation, marketing and audio businesses with trio of acquisitions News Dec 17th, 2019

Keywords expands translation, marketing and audio businesses with trio of acquisitions

"We are delighted to have made three high calibre acquisitions"

Untitled Goose Game developer says it doesn't really think about social media News Oct 9th, 2019

Untitled Goose Game developer says it doesn't really think about social media

Programmer Nico Disseldorp says the team was surprised by the massive reaction the game's first trailer received

Discord makes layoffs in its marketing team Job News Oct 4th, 2019

Discord makes layoffs in its marketing team

"We made an active shift in the talent needs of our marketing department to better serve our growing business and future ambitions"

Paradox pushes profits back as it focuses on “record high” investments News May 16th, 2019

Paradox pushes profits back as it focuses on “record high” investments

Swedish strategists focus on expansion, investments, and vampiric marketing drives

Weedcraft Inc is "the hardest game" Devolver has ever tried to market News Apr 18th, 2019

Weedcraft Inc is "the hardest game" Devolver has ever tried to market

“This isn’t a pro-legalisation game. This is a tycoon game. You don’t do drugs in the game!”

1 2 3