Marketing

Valve adds UTM analytics to Steamworks
The company says this will help developers see how effective marketing is

Report: CD Projekt more focused on Cyberpunk 2077 marketing than development
New Bloomberg investigation paints the game's development as chaotic as all hell

Huge marketing spend partly to blame for Marvel's Avengers not meeting Square Enix expectations

Sony accidentally announces Demon's Souls remake for PC
And says that the title isn't going be launching on this platform

Keywords expands translation, marketing and audio businesses with trio of acquisitions
"We are delighted to have made three high calibre acquisitions"