Marketing

Report: CD Projekt more focused on Cyberpunk 2077 marketing than development
New Bloomberg investigation paints the game's development as chaotic as all hell

Huge marketing spend partly to blame for Marvel's Avengers not meeting Square Enix expectations

Sony accidentally announces Demon's Souls remake for PC
And says that the title isn't going be launching on this platform

Keywords expands translation, marketing and audio businesses with trio of acquisitions
"We are delighted to have made three high calibre acquisitions"

Paradox pushes profits back as it focuses on “record high” investments
Swedish strategists focus on expansion, investments, and vampiric marketing drives

Weedcraft Inc is "the hardest game" Devolver has ever tried to market
“This isn’t a pro-legalisation game. This is a tycoon game. You don’t do drugs in the game!”

The Playbook - Top marketing tips from Failbetter's Haley Uyrus
Everything you need to know about spreading the word about your game

INSIGHT: Here is all the art your marketing people are going to need to promote your game

No Jokes Allowed: Microsoft forbids April Fools Day pranks
“I believe we have more to lose than gain by attempting to be funny on this one day”
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CHARTS: Phasmophobia once again haunts the Steam top spot
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Ubisoft pushes release of its Avatar game
That's really cool and amazing!! in addition, <a href="https://virtualvisualfield.com/">Virtual…
CD Projekt's Kiciński insists Cyberpunk 2077 crunch was "not that bad"
Garena Free Fire is an online-only action-adventure battle royale game played in a third person…
Chris Roberts laments cynicism around Star Citizen development
You are comparing unique logins to hourly concurrency... it's like comparing an apple to a banana…
Star Citizen single player Squadron 42 “will be done when it is done”
As complementary information CIG did provided fresh information about Star Citizen population…