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Valve adds UTM analytics to Steamworks News

Valve adds UTM analytics to Steamworks

The company says this will help developers see how effective marketing is

Report: CD Projekt more focused on Cyberpunk 2077 marketing than development News

Report: CD Projekt more focused on Cyberpunk 2077 marketing than development

New Bloomberg investigation paints the game's development as chaotic as all hell

Huge marketing spend partly to blame for Marvel's Avengers not meeting Square Enix expectations News

Huge marketing spend partly to blame for Marvel's Avengers not meeting Square Enix expectations

Japanese publishing giant's president Matsuda says that it went big to push the title ahead of release

Keywords is buying LA-based marketing firm Gnet News

Keywords is buying LA-based marketing firm Gnet

No figure placed on the deal as of yet

Sony accidentally announces Demon's Souls remake for PC News

Sony accidentally announces Demon's Souls remake for PC

And says that the title isn't going be launching on this platform

Keywords' latest purchase is creative agency Maverick Media News

Keywords' latest purchase is creative agency Maverick Media

"Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry"

Keywords expands translation, marketing and audio businesses with trio of acquisitions News

Keywords expands translation, marketing and audio businesses with trio of acquisitions

"We are delighted to have made three high calibre acquisitions"

Untitled Goose Game developer says it doesn't really think about social media News

Untitled Goose Game developer says it doesn't really think about social media

Programmer Nico Disseldorp says the team was surprised by the massive reaction the game's first trailer received

Discord makes layoffs in its marketing team Job News

Discord makes layoffs in its marketing team

"We made an active shift in the talent needs of our marketing department to better serve our growing business and future ambitions"

Paradox pushes profits back as it focuses on “record high” investments News

Paradox pushes profits back as it focuses on “record high” investments

Swedish strategists focus on expansion, investments, and vampiric marketing drives

Weedcraft Inc is "the hardest game" Devolver has ever tried to market News

Weedcraft Inc is "the hardest game" Devolver has ever tried to market

“This isn’t a pro-legalisation game. This is a tycoon game. You don’t do drugs in the game!”

The Playbook - Top marketing tips from Failbetter's Haley Uyrus Feature

The Playbook - Top marketing tips from Failbetter's Haley Uyrus

Everything you need to know about spreading the word about your game

INSIGHT: Here is all the art your marketing people are going to need to promote your game Interviews & Opinion

INSIGHT: Here is all the art your marketing people are going to need to promote your game

Haley Uyrus' column continues, this time looking at what developers need to know about creating key art

No Jokes Allowed: Microsoft forbids April Fools Day pranks News

No Jokes Allowed: Microsoft forbids April Fools Day pranks

“I believe we have more to lose than gain by attempting to be funny on this one day”

Updated: THQ Nordic PR and marketing director Brock apologises for controversial 8chan AMA News

Updated: THQ Nordic PR and marketing director Brock apologises for controversial 8chan AMA

"I do not condone child pornography, white supremacy, or racism in any shape or form. I am terribly sorry for the short-sightedness of my (!) decision, and promise to be far more vigorous in my assessment of these activities in the future"

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