Dontnod rebrands to Don't Nod

Dontnod rebrands to Don't Nod

French developer and publisher Dontnod has undergone a change in name.

The company shall now be known as Don't Nod, a decision that apparently shows the firm is not afraid of taking risks. Don't Nod has also changed up its 

“I am very proud of the journey that Don't Nod has been on over the past 14 years," CEO Oskar Guilbert said.

"The company has evolved in many ways. We have led the way in our industry by creating and publishing meaningful entertainment which empowers our players to inspire change. Through original and relatable stories, we have built a highly engaged community. This brand-new visual identity and website, which provides fluid access to all the game pages published by Don't Nod, will enable us to accelerate our development and further strengthen our relationship with our audience."

Back in 2021, Don't Nod attracted investment from Chinese tech giant Tencent. Later that same year, it revealed it was going to start publishing third-party games.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.