European games firm Koch Media has acquired UK marketing agency Splatter Connect.

No figure has been placed on the deal, which sees the promotion company becoming a subsidiary of Koch's UK arm. Splatter Connect was founded back in 2012 by sales director and Jonathan Dunnett and technical director William Slater

“We are increasingly asked by our publisher partners for other physical services that are required to support a product’s campaign," Koch Media UK's MD of global distribution partnerships and Northern Europe, Craig McNicol, said.

"With live events returning after the pandemic we believe that Splatter’s services portfolio will have increasing demand as the human desire to visit, play and be entertained in person returns. This acquisition signals our first step in our “let’s get physical” strategy of services expansion at a local territory level.”

Splatter Connect's Slater added: “Today we enter a new phase of growth as part of Koch Media UK, who as one of the most successful video games distributors, we’ll see the symbiotic relationship the industry has for companies such as ours to deliver physical product and services” said, Technical Director at Splatter Connect. “Working together we can become the go to partner to publishers who value “in person” services. We believe being part of the immensely diverse global Koch Media / Embracer Group, will allow us to fully leverage our company's potential.”

This is the latest acquisition made by Embracer Group, of which Koch Media has been a part since 2018.

Koch recently opened a brand new publishing label called Prime Matter.