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UK ad regulator releases new in-game spending guidance News Sep 27th, 2021

UK ad regulator releases new in-game spending guidance

Companies have six months to change content and three to tweak advertising

Cloud Imperium receives warning over Star Citizen "concept ships" marketing News Sep 9th, 2021

Cloud Imperium receives warning over Star Citizen "concept ships" marketing

UK's Advertising Standards Authority tells studio to change how it talks about content that might never be made

Facebook rejected ad for indie title Road 96 over political concerns News Aug 2nd, 2021

Facebook rejected ad for indie title Road 96 over political concerns

Social media giant says that marketing featured "images, statements or slogans about social issues, such as the economy, environmental policy, or civil and social rights."

EA says it isn't introducing 'TV-style' ads into its console and PC games News Jul 5th, 2021

EA says it isn't introducing 'TV-style' ads into its console and PC games

Follows newly-launched company PlayerWon announced partnership with both Electronic Arts and Hi-Rez

Riot Games is adding ads to League of Legends News May 27th, 2020

Riot Games is adding ads to League of Legends

"Starting with the Summer Split, fans watching official League of Legends esports broadcasts will start to see more esports branding directly on the Rift"

Football Manager offering free ad slots for mental health charities News Mar 25th, 2020

Football Manager offering free ad slots for mental health charities

For those couped up inside during the COVID-19 coronavirus pandemic

Report: Xbox spent $16m on advertising in October News Dec 9th, 2019

Report: Xbox spent $16m on advertising in October

739.5m impressions as a result

In-game ad platform Anzu.io has secured $6.5 million after funding round News Aug 8th, 2019

In-game ad platform Anzu.io has secured $6.5 million after funding round

The games industry in America made $43.4 billion in 2018

PepsiCo planned on taking campaign against "unjustified prejudices" towards gamers to space News Apr 16th, 2019

PepsiCo planned on taking campaign against "unjustified prejudices" towards gamers to space

Part of a push to promote new Russian energy drink

Capcom has no plans to remove in-game advertising from Street Fighter V News Dec 18th, 2018

Capcom has no plans to remove in-game advertising from Street Fighter V

Branding characters and stages with marketing material hasn't gone down well with fans

In-game ads coming to Street Fighter V tomorrow News Dec 10th, 2018

In-game ads coming to Street Fighter V tomorrow

Pushing skins, bundles and the Capcom Pro Tour

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