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Keywords is buying LA-based marketing firm Gnet

Date Type Companies involved Size
November 25th, 2020 acquisition Keywords Studios Not disclosed
Keywords is buying LA-based marketing firm Gnet

Games software and services giant Keywords has made yet another acquisition.

This time around the firm is snapping up Los Angeles-based marketing company Gnet. In the past, this firm has worked with the likes of Activision, Microsoft, Bethesda and Bungie, in addition to broader TV and entertainment outfits.

No figure has been placed on the deal as of yet.

This is the latest marketing-related acquisition that Keywords has made in recent years. Last December, it bought London-based Ichi Holdings, before snapping up creative agency Maverick Media in August of this year.

“It’s a great pleasure to welcome the Gnet team into the Keywords family. This represents a significant milestone as we continue to build our Marketing service business to become the first, truly global, video game specialised marketing services company," Keywords boss Andrew Day (pictured) said.

“With its well-established position as a valued partner to some of the biggest names in video games, and from its home in Hollywood, Gnet brings the number of Keywords specialist marketing studios to seven. Combined, Keywords’ annual marketing services revenues are now over €35m with more than 180 people employed globally.

“We look forward to working with the wonderful team at Gnet as we continue to grow and invest in this important area of our business.”

Gnet co-founder David Getson added: “Together with my partners John Rosenberg and David Moodie, we want to express just how excited we are to be joining the Keywords Studios family and unlocking the opportunity to work with its impressive roster of talented studios and people across the globe.

“We strongly believe that this strategic union will combine the powerful momentum of Gnet together with vast reach and strength of Keywords existing operations. This not only leads to an exciting future for all our employees as part of a rapidly growing and increasingly influential global company, but it also enables Gnet to service our clients in a much more comprehensive way than ever before.”


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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