Saturday, June 9th
11:00 PT - 14:00 ET - 19:00 BST
Sunday, June 10th
After a somewhat lacklustre affair at 2017's showing - and a series of PR nightmares in the months following - EA really has to display confidence as well as humbleness at its EA Play 2018 event.
No doubt we'll hear a lot about its 'Player First' mantra, which first came into circulation in 2014 and seemed to leave the company around the time exec Peter Moore departed. There's going to be a lot of talk about the lack of loot boxes and how it plans to monetise it games moving forward.
Speaking of, the headline acts will no doubt be Anthem and Battlefield V. We need to see more of the former, from Dragon Age and Mass Effect maker BioWare, in order to inspire strong sales of the Destiny-like. Meanwhile, it's fair to expect further details about this year's Battlefield, likely how the game will be monetised, when a multiplayer beta is coming and just more specs about what the title will involve.
No doubt the games giant will also be flaunting more projects from its indie-focused Originals label. Fe might have dropped off the radar, but follow-up A Way Out certainly garnered a great deal of attention which will have given EA confidence in this space.
I wouldn't be surprised to see some early details of what the next Titanfall game might entail. The first project in that series debuted in 2014, with a follow-up rolling out in 2016. Despite weaker-than-expected sales, a third entry in the franchise is on its way following EA's purchase of developer Respawn. A March release window would make sense for that project, giving it some breathing room from Call of Duty and Battlefield, as well as Red Dead Redemption.
And it wouldn't be an EA conference without some vague noises about Star Wars. Following the PR backlash around Battlefront II, EA needs to be impressing its audience. It might be too early for Battlefront III, but the publishing giant has a great deal of games based in a galaxy far, far away in the pipeline.
Oh, and we'll probably get a sequel to a franchise that everyone loved but didn't do well commercially, a la Mirror's Edge Catalyst. Throwing a dart at the wall of EA properties we have deduced it will be... Dead Space.