Interviews & Opinion Oct 4th, 2019

Why HP Omen isn't concerned about Google Stadia just yet

Consumer personal systems lead for EMEA Ricardo Silva talks where the hardware firm is growing, gaining credibility in esports and why it decided to rebrand

• Hardware
• Streaming
• esports
• branding
• google stadia

Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

• Marketing
• discoverability
• insight
• branding