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NetEase's Jackalope rebrands as Jackalyptic

NetEase's Jackalope rebrands as Jackalyptic

China's NetEase Games has rebranded its North American studio Jackalope Games.

The venture has been renamed the developer Jackalyptic Games. The company is now working on a Warhammer IP and is working closely with Games Workshop.

“As someone who has moulded my career developing expansive MMO stories, I’m proud to unveil that our first game in development at Jackalyptic Games will focus on the rich universes of Warhammer,” Jackalyptic's CEO Jack Emmert said.

“Bringing the deep lore of this IP to our game is a massive undertaking, and we are thrilled to work alongside Games Workshop to bring this vision to life.”

NetEase established the studio formerly known as Jackalope Games in May 2022. The developer is in Austin, Texas.

"NetEase Games is the best possible place for me and my team to thrive," Emmert said at the time.

"We share the same passion-- to create engaging online universes for gamers worldwide. NetEase Games is providing the support and resources needed to build a great studio and great games."


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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.