Ubisoft's first-party games now branded "Originals"

Ubisoft's first-party games now branded "Originals"

First-party titles from French publishing giant Ubisoft will now be branded "Ubisoft Originals."

That's according to a spokesperson for the company, who told Eurogamer that this is going to be how its output will be branded from now on.

"Moving forward 'The Ubisoft Original' mention is attached to all of Ubisoft's games created in-house by our talented developers," the rep said.

The name first appeared alongside the recently-announced free-to-play Division title, Heartland, which was revealed last week. That's set to launch at some point in the 2021/22 financial year and is being developed by Red Storm Entertainment. There's little indication what this game will actually entail, though speculation seems to be that Ubisoft is following Activision's strategy for Call of Duty with free-to-play battle royale title Warzone. 

Given that most of the games that Ubisoft publishes are from its own stable of studios, this might suggest that the company is going to start releasing a higher number of third-party titles.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.