Games services firm PTW has rebranded to Side. 

This new name unifies all of the company's various brands – 5518 Studios, Ghostpunch Games, PTW and Side – under a single umbrella. PTW started life in 1994. 

“For years now, our company has operated as one team, with one vision driving how we do business – I’m proud that all our employees are now united under one banner,” CEO Deborah Kirkham (pictured) said. 

“The new brand symbolizes our commitment to delivering innovative, tailored solutions that drive our partners’ successes around the world.”

Side's chief revenue officer Kaley Hurst added: “We’re a client-driven company, through and through; being on your side of the game is in our DNA. This rebrand is the amalgamation of years of organic and inorganic growth, strategic planning for the future, and the realization that we are stronger together – in both brand and values.”