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"The word I use to describe it is British-English - we don't use it in the US - but it captures it really well, is cheeky"
In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone
"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"