That Tencent-backed Ubisoft subsidiary now has a name – Vantage Studios. 

In a post on its website, the French publishing giant revealed the branding, which GamesIndustry.biz reports was initially codenamed 'Nova'. This is the new division – sorry, 'creative house – within the company that will be handling its core IP; Assassin's Creed, Far Cry and Rainbow Six. 

"Vantage Studios represents a first step in Ubisoft's ongoing transformation, with plans to set up additional creative houses and group its brands and franchises under the banner of a shared DNA and development expertise," Ubisoft's senior editorial and communications manager Daniel O'Connor wrote. 

"The goal of Vantage Studios, and future creative houses, is to facilitate stronger and deeper connections between developers and players. This streamlined approach allows for both a higher level of autonomy for developers and a shorter pathway between gathering and implementing player feedback, while still offering the benefit of Ubisoft's expertise, services, tools, and tech.

"Comprising teams developing the Rainbow Six, Assassin's Creed, and Far Cry franchises based in Ubisoft's studios in Montréal, Quebec, Sherbrooke, Saguenay, Barcelona, and Sofia, Vantage Studios brings together thousands of experienced developers from across the world, many of whom are responsible for creating some of Ubisoft's biggest games."