Brighton, UK
London, Ontario, Canada
Kyoto, Japan
Shanghai , China
Pudong, Shanghai, China
Indianapolis, USA
Vancouver, Canada
Köln, Germany
Helsinki, Finland
Aqaba, Jordan
Cologne, Germany
Games are art
The Lancashire gear company's CEO Lee Townsend talks esports, partnerships, and bringing in-game achievements into the real world
"We never make any product close to 18 years old. It's always adult, adult, clearly adult. That's why we don't do 'back to school' stuff."