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Activision says COD microtransaction ads were accidental test News Jun 6th, 2025

Activision says COD microtransaction ads were accidental test

"This feature has now been removed from the live game"

Helldivers 2 boss says games must "earn right to monetise" News Feb 12th, 2024

Helldivers 2 boss says games must "earn right to monetise"

"We really applied ourselves to not make it pay-to-win even though items are functionally different"

UK ad regulator releases new in-game spending guidance News Sep 27th, 2021

UK ad regulator releases new in-game spending guidance

Companies have six months to change content and three to tweak advertising

Star Wars Squadrons won't feature microtransactions News Jun 22nd, 2020

Star Wars Squadrons won't feature microtransactions

New content might come to the game, but it's not a service-based affair

Report: Microtransactions and loot boxes are becoming more common in PC games News Dec 3rd, 2019

Report: Microtransactions and loot boxes are becoming more common in PC games

Business model saw a huge increase between 2012 and 2014

Age of Empires 4 avoids microtransactions News Nov 18th, 2019

Age of Empires 4 avoids microtransactions

There is no release date for the next game

CD Projekt says microtransactions will not be coming to Cyberpunk 2077 after launch News Oct 15th, 2019

CD Projekt says microtransactions will not be coming to Cyberpunk 2077 after launch

But Krakow studio boss John Mamais admits they are profitable

Jagex subscription revenue up 22.9 per cent in 2018 News Jun 14th, 2019

Jagex subscription revenue up 22.9 per cent in 2018

Offsets declines in microtransaction and advertising revenue

Borderlands 3 gameplay reveal dominated by confused microtransaction messaging News May 2nd, 2019

Borderlands 3 gameplay reveal dominated by confused microtransaction messaging

New title in the popular looter-shooter series will have purchasable cosmetic items, which CEO Pitchford doesn't think classify microtransactions

GameStop points to Apex Legends and Fortnite driving digital currency sales News Apr 3rd, 2019

GameStop points to Apex Legends and Fortnite driving digital currency sales

Digital receipts up 16.5 per cent year-on-year and this is a large factor

Heroes of the Storm removes real-money loot box purchase News Mar 25th, 2019

Heroes of the Storm removes real-money loot box purchase

Players can still purchase loot chests with in-game currency

2 Milly may be taking Epic to court over Fortnite dances News Nov 19th, 2018

2 Milly may be taking Epic to court over Fortnite dances

Fortnite attracts continued flak for failing to compensate dance creators

Ubisoft rep's claims that loot boxes are "a huge boon for the gaming industry" sparks heated response News Nov 16th, 2018

Ubisoft rep's claims that loot boxes are "a huge boon for the gaming industry" sparks heated response

Gamers take the news of loot boxes featuring in Trials Rising entirely as expected

2K believes microtransactions are an “unfortunate reality of modern gaming” News Sep 5th, 2018

2K believes microtransactions are an “unfortunate reality of modern gaming”

“The question has to be when does it feel like it’s a straight money grab, versus when does it feel like it’s value added”

69 per cent of Fortnite players are forking out for in-game purchases News Jun 27th, 2018

69 per cent of Fortnite players are forking out for in-game purchases

Players are spending an average of $85 on boosts and v-bucks

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