Jagex subscription revenue up 22.9 per cent in 2018

Jagex subscription revenue up 22.9 per cent in 2018

RuneScape maker Jagex saw revenue from its subscription services rise by 22.9 per cent year-on-year in 2018.

That's according to the Cambridge-based games firm's financial report for the 12 months ending December 31st, 2018 - which was uploaded to the UK's Companies House on Tuesday, June 11th, in which it reported subscription revenue of £67,653,172. The year prior, subscriptions were behind £55,050,417 of Jagex's revenue.

This rise in cash generated by RuneScape's subscription model offset declines in other areas. Microtransaction revenue dipped 15.9 per cent from £29,284,408 to £24,636,082, while advertising revenue saw an 18 per cent decline from £329,359 to £268,542.

There was an increase in other income, revenue from event ticket sales, merchandise and so on, rising 28.6 per cent from £199,515 to £256,538.

For 2018, Jagex also spent £19,537,243 on wages and salaries, while employing a monthly average of 337 people. That pegs the RuneScape company's average salary at a cool £57,974. In 2017, the 'living games' specialist had 307 people on average on staff, splashing out £15,347,855 on wages and salaries, with the average salary clocking in at £49,993.

In April, Jagex released a top line press release about its financial results. In total the RuneScape studio brought in £92.8m in revenue ($120.7m), an increase of 9.3 per cent year-on-year.

“2018 was Jagex’s fourth successive year of significant growth, with our highest ever active players, revenues and profitability, all while increasing inward investment to power future growth," CEO Phil Mansell (pictured) said at the time.

"The successful release of Old School RuneScape on mobile is a major step in our company transformation plan; expanding our expertise to mobile, becoming a pioneer in cross-platform play, and increasing the reach of the RuneScape IP. 2018 also showcased our approach to ‘living games’ – sustaining deep long-term engagement by working closely with our player communities.”


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.