Football Manager offering free ad slots for mental health charities

Football Manager offering free ad slots for mental health charities

The developer of Football Manager Sports Interactive is letting mental health charities from around the world advertise in-game for free.

The news was revealed by the studio head Miles Jacobson OBE (pictured) on Twitter (below), with the developer saying that it wanted to assist organisations which were helping those with poor mental health during the COVID-19 coronavirus pandemic.

The viral outbreak has seen countries around the world encouraging or flat-out telling their citizens to stay indoors in order to help halt or slow the spread of the pandemic. As a result, many people are having a hard time with depression and other mental illnesses.

Sports Interactive previously has teamed up with British health service the NHS to raise awareness of mental health issues back in 2018. The company has also made all of its packaging for Football Manager 2020 recyclable before publisher Sega Europe decided to introduce this for all of its products.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.