Ubisoft joins companies pulling advertising on Twitter

Ubisoft joins companies pulling advertising on Twitter

French publishing giant Ubisoft has pulled advertising from the social media platform formerly known as Twitter.

That's according to Axios, which reports that the company is one of many firms removing marketing from the service. Other companies include Apple, Disney and IBM. Ubisoft confirmed its decision in a statement in which it said it was putting ads on hold.

"We did have a campaign running," a Ubisoft spokesperson said. "We paused advertising on X."

Said campaign was for the upcoming VR title, Assassin's Creed Nexus and had apparently been seen over ten million times

This follows allegations of antisemitism levelled against X, formerly Twitter's CEO Elon Musk after he backed an antisemitic post last. The exec denies being antisemitic.

It also comes alongside a report from non-profit Media Matters, which shows adverts from companies such as Apple, IBM and Amazon appearing alongside far-right posts. Musk is now saying that Media Matters engaged in fraud and Texas' Attorney General is – rather pointlessly, given that Media Matters is based in DC – opening an investigation into the matter.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.