Keywords' latest purchase is creative agency Maverick Media

Date Type Companies involved Size
August 28th, 2020 acquisition Keywords Studios
Maverick Media
Not disclosed
Keywords' latest purchase is creative agency Maverick Media

Services and software giant Keywords Studios has announced its latest acquisition, video games creative agency Maverick Media.

Keywords paid an undisclosed sum for the London-based marketing outfit. To date, Mavericks has worked with brands including Pokémon, Bandai Namco and Zynga.

"We are thrilled that Maverick and its talented team are joining the Keywords group," Keywords CEO Andrew Day (pictured) said.

"Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry.

“We are excited about the expertise that Maverick will bring to our wider marketing business and, ultimately, to our client base across the Group. This is the second acquisition to complete following our recent £100m placing and we have a healthy pipeline of further acquisition opportunities which we are reviewing and advancing.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.