Interviews & Opinion Oct 21st, 2025

“Our job is to be the studio’s advocate”: Eden Chen on why marketing is the biggest challenge in PC games

Following a successful Gamescom, the Pragma and FirstLook CEO explains why player engagement is the big challenge for studios

• events
• discoverability
• community management

Interviews & Opinion Apr 17th, 2025

Rokky interview: tapping global PC markets

CEO Vadim Andreev on alternatives to the big stores, entering China, and beating the grey market

• China
• Steam
• discoverability
• keys
• grey market
• key resellers
• distribution

Interviews & Opinion Jul 31st, 2018

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

• Marketing
• Community
• discoverability
• insight

Interviews & Opinion Jul 18th, 2018

INSIGHT - Top tips for making a kickass trailer

In her second regular column on PCGamesInsider.biz Failbetter's marketing chief Haley Uyrus shares her top tips for making a fantastic trailer for your game

• Marketing
• discoverability
• trailers
• column

Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

• Marketing
• discoverability
• insight
• branding