Valve is letting its users see experimental storefront features with new Steam Labs

Valve is letting its users see experimental storefront features with new Steam Labs

PC games giant Valve is letting its users see what experimental features it has planned for its storefront with new Steam Labs.

The firm revealed this via its website, saying that these features may never see the light of day, but they are still things they want user feedback on before making the decision.

So far, potential new Steam features include six-second 'micro-trailers', an interactive game recommendation tool and an auto-generated TV show about video games. It's interesting that many of these features are tied to discoverability, which has been one of the main causes for criticism towards Steam in the last few years. With Epic Games trying to challenge Valve's 70/30 revenue share with its own 88/12 offering, Steam is under increasing pressure to justify its larger slice of the pice. Only six per cent of respondents to the GDC 2018 developer survey said that Valve was earning its share.

"These are works in progress," Valve said of Steam Labs.

"Some of them may turn out great. Others, we may toss out. We hope that most will be improved with your feedback and go on to be a part of Steam. This is the way of Steam Labs."

The firm continued: "We're always trying new things with Steam, but often only share them with the world when they're ready to be made a part of the platform. Steam Labs allows us to share these ideas earlier and improve them with your feedback before making them official."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.