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GOG is finishing its Fair Price Package regional pricing initiative to help it compete with Epic's rev share

GOG is finishing its Fair Price Package regional pricing initiative to help it compete with Epic's rev share

DRM-free storefront GOG.com has decided to halt its regional pricing Fair Price Package (FPP) scheme next month. 

In a blog post, the Polish games marketplace said that this decision allows the company to offer "better terms" to its developer, which is likely a reference to GOG changing its revenue share in the near future.

FPP will be dropped on March 31st, 2019 and was rolled out back in March 2014, designed to create a balanced playing field across different markets. GOG was giving users credit out of its own pocket to make up different prices around the world.

The firm says that on average, it was giving consumers back 12 per cent of game prices. However, this figure could get as high as 37 per cent at times.

GOG has said that where before it could still make money even when it was paying out cash to consumers, this is not the case anymore.

"In the past, we were able to cover these extra costs from our cut and still turn a small profit. Unfortunately, this is not the case anymore," GOG wrote.

"With an increasing share paid to developers, our cut gets smaller. However, we look at it, at the end of the day we are a store and need to make sure we sell games without a loss.

"Removing FPP is not a decision we make lightly, but by making this change, we will be able to offer better conditions to game creators, which — in turn — will allow us to offer you more curated classic games and new releases. All DRM-free.

"We wanted to make sure you have some lead time to still benefit from the Fair Price Package. The program will last until the 31st of March, 2019, so if you would like to take advantage of it, now is the time. The funds you gather from the program will keep the 12 months expiration date from the moment you’ve been granted your last funds."

This follows GOG laying off around 12 employees since October 2018, with former staff telling Kotaku that the DRM-free retailer was experiencing financial difficulties.

New stores offering a more competitive revenue share is an issue for the marketplace; Fortnite firm Epic has announced that developers will keep 88 per cent of sales, while Discord said at the end of 2018 that its rev share - 70/30 at launch - would be 90/10 in the future.


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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