Publishing giant Activision Blizzard has made three high-level promotions.

Call of Duty GM Rob Kostich has risen to the role of Activision president having worked at the firm for the past 15 years. For the last ten, the exec has been in charge of Acti's blockbuster shooter franchise.

Meanwhile, King also has a new president in CFO and chief strategy officer Humam Sakhnini. These are roles that he has held since April 2016, shortly after Activision closed its purchase of the Candy Crush firm. Prior to that, Sakhnini was the big A's chief strategy and talent officer.

The third and final promotion is Dennis Durkin, who was recently re-appointed as Activision Blizzard's CFO. This time around his role is expanded, serving as the president of the firm's emerging markets. This will see the exec handling the company's relatively new esports and merchandise divisions as opposed to regional emerging markets. 

This follows the rather high-profile departure of Spencer Neumann, who was fired from the firm after interviewing for a new job at Netflix. The exec has now officially been appointed to this role.

“Rob, Humam, Dennis and J. exemplify our deep bench of operational and commercial leadership. These capable and seasoned executives have shown unwavering commitment to our company, our employees, and our beloved community of fans around the world,” said Activision Blizzard boss Bobby Kotick.

"With these proven, principled leaders at the helm, we will continue to invest in the strategic growth drivers of our business; our talented people, and creating the world’s best video games, live services, mobile experiences, and new and growing franchise engagement models."

This follows an interesting year for Activision Blizzard. The bosses of both Activision and Blizzard Eric Hirshberg and Mike Morhaime left during 2018. That was before the firm experienced a fiscal downturn, started by consumers throwing their toys out of the pra..… sorry, consumer backlash over the next entry in the Diablo franchise being a mobile title.