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Sega's games sales up 9.6% despite Football Manager 25 cancellation

Sega's games sales up 9.6% despite Football Manager 25 cancellation

Japanese firm Sega has reported that its games business made Y244 billion ($1.6 billion) in revenue for the year ending March 2025. 

The company also reports that this division – listed as consumer under its Entertainment Contents Business – saw a 9.6 per cent increase year-on-year. It also brought in Y21.9 billion ($147 million) in operating income for the period. Sega says that its games arm performed well despite the cancellation of Football Manager 2025; this division was bouyed by the sales of both new titles – 9.2 million units sold, yielding Y55 billion ($371.4 million) – and repeat sales, which brought in Y33 billion ($222 million) off the back of 18.7 million copies sold. 

Sega said that key IP like Sonic X Shadow Generations, Metaphor ReFantazio and Like a Dragon: Pirate Yakuza in Hawaii all managed "steady" sales for the year. 

Overall, Sega reported net sales dipped 8.5 per cent to ¥428.9 billion ($2.89 billion), while operating income fell 16.8 per cent to ¥48.1 billion ($323 million). 


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.