Hitman maker IO sets up shop in Brighton

Hitman maker IO sets up shop in Brighton

Danish games firm IO Interactive is opening a brand new studio in Brighton in the UK.

The new venture is initially going to be focused on the developer's RPG title, Project Fantasy, though it will start to work on the James Bond game Project 007 as it expands. IO Brighton is currently a small team, but is set to expand.

"We have had this strategy for a while, from before coronavirus times, to meet talent where they are," CEO Hakan Abrak (pictured) told "But not just hiring freelancers around the world, but opening studios where we think the ideal conditions are there, in terms of an attractive location, with lots of talent and lots of potential.

"All of these cities [we've opened in] have something special to offer. They're all beautiful, they're all by the sea – all of them – apparently that's a thing [laughs]. They're dynamic cities that you want to live in. But also, they have a lot of potential with either established triple-A talent, or they have an upcoming talent pool. Brighton is both. Brighton has a bright future in the video games industry. It's something that will continue to expand. But it does already have a deep existing ecosystem of developers. There are over 22 studios in Brighton, and Creative Assembly is just north of it, and that's a huge developer."

This follows IO Interactive opening studios in Istanbul, Malmö and Barcelona.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.