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Sega, Square Enix and Bandai Namco among companies headed to E3

Sega, Square Enix and Bandai Namco among companies headed to E3

US video games trade body the Entertainment Software Association (ESA) has managed to attract some more publishers to E3 2021.

In a post on Twitter, the organisation revealed that Sega, Bandai Namco and Square Enix will be in attendance, alongside Xseed/Marvelous, Gearbox, Turtle Beach and Verizon. This follows the ESA announcing its plans for a digital E3 2021 in April, with the likes of Nintendo, Xbox, Capcom, Ubisoft, Take-Two, Warner Bros and Koch Media set to show off their wares.

Konami was initially set to be at E3 2021, but the firm dropped out earlier in the week as its projects are apparently not ready for prime time.

The fact that Bandai Namco is at the show will no doubt be pricking the ears of consumers interested in From Software's upcoming Elden Ring. This was revealed at E3 2019 and little has been heard about it ever since. Footage from the game leaked at the start of 2021.

E3 2021 is going to be an all-digital affair, in stark contrast to last year when the ESA fully cancelled the event with nothing to replace it. The US trade body has had to confirm that attending the online showcase will be entirely free following reporting that there would be paywalls in place for some parts of the event.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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