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ESA insists that digital E3 2021 will be entirely free

ESA insists that digital E3 2021 will be entirely free

US video games trade body the Entertainment Software Association (ESA) has said that the proposed digital E3 2021 is going to be free to attend.

In a post on Twitter, the trade show's official account said that the online show is "a free event for all attendees" saying that there'd be more information coming about the event in the near future.

This comes following a story from VGC, claiming that there would be a paywall for this year's show; while the show would be free to attend, you'd have to pay extra to access some aspects of it. At the time, the ESA said that it would "deliver a free experience for everyone" but didn't rule out paid-for content.

The outlet also reports that E3 – which previously stood for Electronic Entertainment Expo – would now stand for Electronic Entertainment Experience. It's set to take place during the week starting June 13th.

In February, news broke that the ESA was planning for a digital E3 this year. That followed the trade body straight-up cancelling E3 2020 due to the COVID-19 coronavirus and not hosting a replacement event. At least the organisation is doing something this year.

Fellow events have also had to tweak their strategy in this new normal. GDC went online-only for 2021, with a series of digital events, while Gamescom is planning a mixed physical and digital offering.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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