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My.Games is rolling out a cloud streaming platform

My.Games is rolling out a cloud streaming platform

Mail.ru-owned My.Games is launching its own cloud streaming service, imaginatively named My.Games Cloud.

As reported by GI.biz, the platform is currently being beta tested in Russia and features titles from French firm Ubisoft, as well as League of Legends maker Riot Games and Norway's Funcom. Fun fact – all companies that Tencent has financial ties to.

There are a few caveats to this beta test. For one, it's only available to Windows users, while the "most optimal experience" is given to players between 1,500 and 2,000km from the company's server centres in Moscow and St. Petersburg.

My.Games Cloud will be expanded outside of Russia and to more platforms, such as Mac, Android, iOS, Russian social network VK.com and smart TVs.

"We see great potential in cloud gaming technology, especially in a country like Russia, where its well-developed internet infrastructure provides a high-quality gaming experience at an affordable price," My.Games CEO Vasily Maguryan said.

"We are happy to welcome international publishers partners, for whom the launch of such a service can provide the opportunity to reach a new audience."

Mail.ru launched the My.Games in May 2019, bringing all of its games brands under one umbrella. In August, the company revealed that it was launching its own games store. We caught up with the My.Games team to find out a bit more about what it was offering with this new storefront.

When it was first revealed, the My.Games store had a 70/30 revenue-sharing deal. This has changed to 67/33 since but if developers and publishers drive traffic to the My.Games Store, the platform will give them 90 per cent of revenue.

My.Games is the latest company to get into the cloud streaming market, following in the footsteps of Google Stadia, Microsoft's xCloud and Amazon's forthcoming Luna.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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