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Sega to double down on PC ports following coronavirus Steam surge

Sega to double down on PC ports following coronavirus Steam surge

Japanese publishing giant Sega has said it would be "aggressively" focusing on PC ports of its portfolio after seeing a strong performance on the Steam during the COVID-19 coronavirus lockdown.

In an investor Q&A – as reported by GamesIndustry.biz – the company said that sales for titles like PlayStation Vita game Persona 4: Golden, which launched on Steam in June were "significantly higher than expected."

"Going forward, we intend to aggressively promote the porting of previously launched titles to Steam and other new platforms," Sega said.

"Under such direction, we would like to take multi-platform rollout in account and prepare the PC version and others from the start."

This isn't so much a new strategy for Sega as it is an expansion of its existing plan. The firm has been bringing its console IP, such as Vanquish, Bayonetta, Yakuza and Valkyria Chronicles to PC in recent years.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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