Creative Assembly's Total War Saga: Troy was downloaded 7.5m times within its first 24 hours of launch.
That's been largely driven by a giveaway on the Epic Games Store, where the title is available exclusively for 12 months and could be snapped up free-of-charge in its first day in the wild. Total War Saga: Troy launched on Friday, August 13th, published by Sega.
“We were optimistic but we couldn’t have predicted this level of excitement,” said Creative Assembly's chief product officer Rob Bartholomew (pictured) said.
“It's been incredible to work with Epic on giving this brand new release away for free. Now we get to welcome so many strategy players – new and old – to experience this incredible Saga. We’re very happy.”
We caught up with the game's lead designer Todor Nikolov at Gamescom 2019 to discuss why Creative Assembly took the franchise in this direction. Troy is the second entry in the Total War Saga sub-brand, following in the footsteps of 2018's Thrones of Britannia.
The Total War franchise is seeing a surge in popularity at the moment. Last year's Three Kingdoms became the fastest-selling entry in the series to date when it launched in May 2019, with Chinese players driving record-breaking pre-orders ahead of the game's release.