Creative Assembly looking to address huge Chinese Total War audience

Creative Assembly looking to address huge Chinese Total War audience

Sega-owned games studio Creative Assembly has said that it wants to do more to address its growing Total War audience in China.

Speaking to, the developer's new director Gareth Edmondson (pictured) said that there's a strong interest in the strategy IP in the region and that it is looking to make more content for last year's Total War: Three Kingdoms. That entry in the franchise visited an iconic period in Chinese history and went on to become the fastest-selling entry in the Total War series to date. The title also attracted a lot of new players to the strategy IP

In August 2019, Creative Assembly signed a partnership with Chinese games firm NetEase to release its games in the region. Previously, they have been available in the country on Steam.

"Total War has had a strong following in China, which has really grown over the last five years, and we've certainly been looking at ways we can more directly reach out to those players. Total War: Three Kingdoms gave us that opportunity, and we absolutely want to build on that. That means more content specifically for Three Kingdoms, but also working with NetEase to bring more of Total War directly to market in China. It's an exciting opportunity to grow our player base, but of course it is very much part of our wider global strategy."

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.