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ESA has revealed E3 2021 dates

ESA has revealed E3 2021 dates

US video games trade body the Entertainment Software Association (ESA) has announced the dates for next year's E3.

The LA trade show will be returning between June 15th and 17th, as reported by GamesIndustry.biz. The news was apparently shared with event partners over the weekend, with the trade body once again promising a "reimagined" show.

E3 2020 was cancelled in March due to concerns about the COVID-19 coronavirus and the advice that people maintain social distancing. Many companies who normally have press conferences at the event have said that they will be looking into announcing their news via digital broadcasts. These companies include Microsoft, Ubisoft, EA and Devolver Digital. Meanwhile, Bethesda has said it isn't going to be holding a press conference

The 2020 show was set to be a revamped take on E3 following years of declining importance, with reports of 10,000 more consumers set to be at the event this year.

The ESA announced that it was partnering with merchandise firm Iam8bit, who were a creative partner working on the show floor. That company pulled out of the event in March.


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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