Microsoft and Ubisoft looking into digital events to replace E3

Microsoft and Ubisoft looking into digital events to replace E3

In the wake of LA trade show E3 being cancelled, a number of publishers are looking into alternatives.

Both Microsoft and Ubisoft are looking into holding digital events in lieu of the conferences that it normally runs at the event. Speaking to Kotaku, Microsoft said that this was the plan for the Xbox side of things.

“E3 has always been an important moment for Team Xbox. Given this decision, this year we’ll celebrate the next generation of gaming with the Xbox community and all who love to play via an Xbox digital event. Details on timing and more in the coming weeks.”

Meanwhile, Ubisoft is also examining a digital experience to replace its press conference.

“The health and well-being of our teams, players and partners is our top priority, so while we’re disappointed, we fully support the ESA’s decision to cancel E3 2020," the French firm told Kotaku.

"E3 is and will continue to be a moment where we come together as a community and share our love of games. We’re exploring other options for a digital experience that will allow us to share all the exciting news we have planned.”

Electronic Arts has said it is keeping an eye on the situation for its EA Play event which takes place in parallel with E3.

“We’ve continued to follow the coronavirus developments around the world very closely," the company said.

"Clearly the situation is evolving by the day, and we’ve been reviewing how it will change our plans for EA Play 2020. We will share more soon.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.