ESA vows to "shake things up" for E3 2020

ESA vows to "shake things up" for E3 2020

US video games trade body the Entertainment Software Association (ESA) has said that it is going to "shake things up" for this year's E3.

In a statement on its website, the organisation has said that it is making changes to the LA trade show and will be "collaborating with industry insiders," to produce a new and interesting show. We're curious how a trade body run and funded by members of the industry was running an event to show off the best of aforementioned industry without the assistance of industry insiders, but that's perhaps us being pedantic.

This comes following big players like Sony Interactive Entertainment and EA giving the LA trade show a miss, in addition to the ESA managing to leak the personal details of media attendees to the 2019 show.

"You'll be happy to know that we're not producing E3 2020 in a vacuum," the ESA wrote.

"For E3 2020, we're collaborating with industry insiders and new creative partners, including the tastemakers at, to reinvigorate the show and, frankly, to shake things up. We are well down the path on the development and production of a large, super fun floor experience that celebrates gaming culture in exciting new ways."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.