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Future E3s will "probably be a mix of physical and digital," says ESA

Future E3s will "probably be a mix of physical and digital," says ESA

US video games trade body the Entertainment Software Association (ESA) is likely going to have a mix of physical and digital offerings for future E3s.

That's according to president and CEO Stanley Pierre-Louis (pictured), who told GamesIndustry.biz that the organisation will be trying to learn from the first-ever only-online E3 event in the show's history.

He went on to say that nothing is confirmed yet as this year's E3 still has to go ahead.

"This will provide us with an opportunity to present to members of the industry, media, and fans an opportunity to participate fully, and I think that provides a real unique opportunity to learn this year what we can apply to future events that will probably be a mix of physical and digital," Pierre-Louis said.

"But that's to be determined. We've got to figure out where we all are moving forward."

In 2020, the ESA cancelled E3 due to COVID-19 coronavirus restrictions, but this year is running an all-digital show featuring big names like Nintendo, Xbox, Capcom, Ubisoft and Take-Two.

The event is taking place between June 12th and 15th.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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