ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Epic boss Sweeney says exclusives might be unpopular with Steam users but rev share disruption plan is working

Epic boss Sweeney says exclusives might be unpopular with Steam users but rev share disruption plan is working

The CEO of games giant Epic Tim Sweeney has said that its strategy for exclusives on its storefront, while not popular, is proving to be successful.

Replying to criticism on Twitter (below), the exec said that its policy of snapping up games exclusively for its own marketplace is what will change the current state of the industry, namely the 70/30 revenue share employed by long-term platforms.

Sweeney admits that the strategy is "unpopular", but that it'll serve to convince platforms like Steam that they need to reduce the slice of the pie they take. The exec also points out that the 30 per cent piece that Valve takes on game sales often translates to more than the developer put into the project to start with.

In the past, the Epic boss has said that the games firm will stop its exclusivity policy if Valve brings a more competitive revenue sharing scheme to Steam

Mr Sweeney also said that despite their clout and size, publishers including EA, Activision Blizzard and Ubisoft haven't even reached five per cent of Steam's scale.

We caught up with Sweeney to discuss the thinking and strategy behind the Epic Games Store, as well as the challenges the firm has come up against and it plans for the future.


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies