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Creative Assembly expands Sofa, Bulgaria office, Sega staffing up QA staff in the region

Creative Assembly expands Sofa, Bulgaria office, Sega staffing up QA staff in the region

UK-based Total War developer Creative Assembly opened a new, larger office in Sofia, Bulgaria last week.

That's according to local website, which reports that this new location - which opened its doors on Friday, April 12th - is 1,750 square meters large and can house 150 people. That figure could be 160, per the studio's director Georgi Dinchev.

"We have four conference halls equipped world-class," he told, reported via Google Translate.

"We have an incredible server infrastructure that allows us to compete with the world's largest budget productions. We want to develop the team and invest heavily in a variety of training with some of the world's greatnesses in different areas."

At the launch event for the new studio, Sega president Kenji Matsubara reiterated that the Japanese publishing giant is planning on opening a QA office in Bulgaria, now called the Sega Center of Excellence. We're not sure if this is a Google Translate mistranslation - in October 2018 this new outfit was to be called Sega Development Services Sofia.

At that time, Sega said that QA roles in London, UK were on 'active consultation' as it looked to move its quality assurance team to Sofia.

"Two years ago, when Sega acquired Crytek Black Sea, we saw an opportunity for growth and presence in Bulgaria - one of the most exciting and technologically advanced emerging markets," he said.

"Once established here, it is very important for us to invest, to stimulate the thriving environment to develop games, to create opportunities for talented and high-productive people. And to create more first-rate games targeting markets all over the world. Our goal is to make CA Sofia and SEGA Center of Excellence world-leading organisations in their respective spheres."

Sega Europe boss Gary Dale (pictured) added: "Sega is in the process of recruiting new testers and a management team by working closely with the existing Sega quality operations in the United Kingdom. The team in England is at the heart of this transfer of development services to Sofia, providing training, support and guidance to this new team. By June 2021, the transition will be completed and we will have a large team of permanent employees and civilian employees who will help us make sure that the games we run are pre-tested strictly."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.


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