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Sega Europe moving QA team from UK to Bulgaria

Sega Europe moving QA team from UK to Bulgaria

The European arm of Japanese publishing giant Sega has announced it is relocating its quality assurance team from London in the UK to Bulgaria's Sofia.

As reported by, this transition will take two years, with the new Sega Development Services Sofia launching in June 2020.

All QA roles at Sega Europe - aside from localisation QA - have been put on 'active consultation' meaning there are likely to be many job losses. Staff are apparently being given the opportunity to move out with this new venture. 

Despite the pretty obvious perception that this is related to Brexit - with it being far cheaper to employ talent in Eastern Europe than in Britain due to currency fluctuations - Sega Europe COO and president Gary Dale (pictured) insists that is not the motivation to move.

"Bulgaria is a European leader for IT development, home to regional offices for some of the most renowned tech outfits in the world including IBM and Hewlett Packard and has a history of technological accomplishment and innovation," he said.

"It's the perfect location to open what will become a best-in-class quality assurance operation with the capacity to expand. We're looking forward to the collaboration with the current UK team in London as we build this exciting operation in Sofia. Their expertise and passion for Sega and its diverse IPs will be invaluable throughout this process."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.