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SAG-AFTRA reaches "tentative" agreement with games companies

SAG-AFTRA reaches "tentative" agreement with games companies

The SAG-AFTRA's performers' union has reached a "tentative" agreement with top games companies. 

In a release on its website, the organisation wrote that it had reached an arrangement with firms, including Activision, EA and Epic Games on the its interactive media contract. This agreement is set to be put up for review and approval with SAG-AFTRA's board shortly. 

Video game performers in the union have been on strike since July 2024 over protections regarding the use of AI in game development. 

“Everyone at SAG-AFTRA is immensely grateful for the sacrifices made by video game performers and the dedication of the Interactive Media Agreement Negotiating Committee throughout these many months of the video game strike," the union's national executive director and chief negotiator, Duncan Crabtree-Ireland, said. 

"Patience and persistence has resulted in a deal that puts in place the necessary A.I. guardrails that defend performers’ livelihoods in the A.I. age, alongside other important gains.”

SAG-AFTRA president Fran Drescher added: “Our video game performers stood strong against the biggest employers in one of the world’s most lucrative industries. Their incredible courage and persistence, combined with the tireless work of our negotiating committee, has at last secured a deal. The needle has been moved forward and we are much better off than before. As soon as this is ratified we roll up our sleeves and begin to plan the next negotiation. Every contract is a work in progress and progress is the name of the game.”


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.