PC distribution platform Rokky has acquired Chinese storefront ChinaPlay. 

No figure has been placed on the deal. ChinaPlay works to bring non-Chinese content to a Chinese audience; to do so it provides marketing support and regional pricing. The platform boasts around one million users per year. 

“China’s gaming market can be challenging to navigate, with strict regulations and unique challenges that make it difficult for global publishers to reach players directly," Rokky co-founder and CEO Vadim Andreev said. 

"By acquiring ChinaPlay, we’re leveraging our local partnerships and expertise to open the door for developers worldwide; giving them a safe, direct route to China’s 322 million PC gamers. Our mission has always been to make global distribution accessible and transparent, and this acquisition is a major step forward in connecting publishers with one of the world’s largest gaming audiences.” 

ChinaPlay product lead Denis Glukhov added: “Acquiring ChinaPlay is a strategic move that will significantly enhance our presence in the Chinese market. Our focus is clear: to become a more effective bridge between global publishers and Chinese gamers. We’re committed to expanding our presence on local forums, improving our loyalty program to offer better value to players, and increasing the variety of publisher catalogs available on our platform. This acquisition is about creating meaningful connections - giving players more choices while helping publishers navigate and succeed in one of the world’s most dynamic gaming markets.”

Disclaimer: Alex Calvin is a freelance writer who has worked with Rokky in the past.