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SAG-AFTRA reaches "tentative" agreement with games companies

SAG-AFTRA reaches "tentative" agreement with games companies

The SAG-AFTRA's performers' union has reached a "tentative" agreement with top games companies. 

In a release on its website, the organisation wrote that it had reached an arrangement with firms, including Activision, EA and Epic Games on the its interactive media contract. This agreement is set to be put up for review and approval with SAG-AFTRA's board shortly. 

Video game performers in the union have been on strike since July 2024 over protections regarding the use of AI in game development. 

“Everyone at SAG-AFTRA is immensely grateful for the sacrifices made by video game performers and the dedication of the Interactive Media Agreement Negotiating Committee throughout these many months of the video game strike," the union's national executive director and chief negotiator, Duncan Crabtree-Ireland, said. 

"Patience and persistence has resulted in a deal that puts in place the necessary A.I. guardrails that defend performers’ livelihoods in the A.I. age, alongside other important gains.”

SAG-AFTRA president Fran Drescher added: “Our video game performers stood strong against the biggest employers in one of the world’s most lucrative industries. Their incredible courage and persistence, combined with the tireless work of our negotiating committee, has at last secured a deal. The needle has been moved forward and we are much better off than before. As soon as this is ratified we roll up our sleeves and begin to plan the next negotiation. Every contract is a work in progress and progress is the name of the game.”


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PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.