Sports Interactive has sold 33.3m football management games to date

Sports Interactive has sold 33.3m football management games to date

UK developer Sports Interactive has sold more than 33.3 million football management games to date.

In a post on Twitter, studio director Miles Jacobson OBE announced the milestone with an image of a gold record "to recognise 33 1/3 million sales of football management games made by Sports Interactive" and thanked staff "both old and new" for their work.

The award sure sounds like it's not just sales from the developer's long-running Football Manager series, which debuted in 2004, but also its predecessor, the Championship Manager franchise, which ran between 1992 and 2003 and was also developed by Sports Interactive.

"What a milestone to hit," Jacobson wrote.

"Congratulations to the whole team at Sports Interactive both old and new."

Recent entries in the series have been multi-million sellers. Football Manager 19 shifted two million copies in its first eight months on the market, in part due to the game launching in Germany for the first time. We caught up with Jacobson to discuss the success of that iteration of the franchise.

Earlier this month, Sports Interactive introduced ads for the Football v Homophobia campaign into Football Manager 2021, following the developer offering free marketing slots for mental health charities at the start of 2020.

Football Manager 2018 introduced gay players to the series, too.

Publisher Sega Europe has also said that it wants to focus on creating new IP as many of its franchises – including Football Manager – start to mature.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.