Adverts for the Football v Homophobia initiative have started to appear in the blockbuster Football Manager 2021.
The news was highlighted by the campaign's official Twitter account last week. Speaking to PCGamesN, Sports Interactive studio director Miles Jacobson (pictured) said that he wanted to make football "more inclusive."
“We at Sports Interactive are delighted to support Football v Homophobia and to use the pitchside advertising in Football Manager 2021 to help raise awareness of the campaign’s incredibly important work,” he said.
“I’m passionate about making football more inclusive and believe that football should be a game that’s welcoming to everyone. I hope that Football v Homophobia will continue to make that a reality for more LGBT+ people, whether spectators or players, and at all levels of the game.”
This is the latest in a long line of causes that developer Sports Interactive has backed.
At the start of 2020, the studio offered free ad slots for mental health charities, following UK healthcare organisation the NHS raising mental health awareness through the game in 2018. That same year, Football Manager 2018 featured gay players for the first time.