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Ubisoft rebrands Uplay+, service coming to Luna and Stadia

Ubisoft rebrands Uplay+, service coming to Luna and Stadia

French publishing giant Ubisoft is rebranding its Uplay+ subscription service.

In a blog post, the firm said that this would be renamed Ubisoft+ and would be coming to both Amazon's Luna platform as well as Google Stadia.

The service is launching on the former on November 10th in beta and will be coming to the latter at a later date. Ubisoft+ costs $14.99 per month and gives subscribers access to more than 100 titles.

"Ubisoft+ on Amazon Luna and Stadia will feature a growing library of premium editions of Ubisoft games, including Watch Dogs: Legion, Assassin’s Creed Valhalla, and Immortals Fenyx Rising," the firm said.

"Additionally, subscribers can pick up where they left off in some games, like Assassin’s Creed Valhalla, across their devices whenever and wherever they are with cross-platform progression."

Uplay+ was announced at E3 2019 along with the news that the service would be coming to Stadia in 2020. It's not clear whether that is still on track for that release. The platform was released for PC in September 2019 in beta.

Last year, Ubisoft said that 17 per cent of gamers subscribe to at least one subscription service.

At Gamescom 2019, we caught up with the company's EMEA director Alain Corre to discuss Ubisoft's plans to reach five billion gamers with an eclectic line-up and new subscription service.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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